Since 2016, Diego Barrazas has been the host of DEMENTES, the podcast about people who challenged the status quo to become industry leaders for those seeking the same. Despite starting from scratch, with no experience or contacts in the media industry, they have become one of the leading business podcasts in Spanish. Using the podcast as a driving force, they have been able to venture into other business models such as e-commerce, digital products, in-person events, and audiovisual production for creators, brands, and streaming platforms.